A vintage silver car in a desert landscape is exploding with a large fireball and smoke erupting from behind it, with a blue sky and sparse desert vegetation. The text 'The Artscape' is overlaid in white across the center. 
Artscape

Artscape is a creative foundation within the Scape Group that celebrates and supports the creative class. Through artist residencies, feature artists, and commissioned works, it brings art and culture into Scape’s residential communities.

I was responsible for developing the brand and visual identity — creating a system that reflects the foundation’s artistic spirit while maintaining a strong connection to the Scape master brand.

+ Merchandise

+ Print & digital collateral

+ Brand identity

+ Brand guide

Postcard featuring a red sports car on fire in a desert landscape with a blue sky, titled 'The. Artscape' and 'Presents Tyler Shields'.
Event flyer for The Artscape x Tyler Shields, featuring a large photo of a car with an explosion in the background, and a smaller image of a red sports car, broadcast on two smartphones and a printed poster.
Display of four colorful event posters and two printed cards on a wooden grid, promoting art exhibits and events at The Artscape.
Colorful cartoon-style graffiti mural with various exaggerated facial expressions and creatures, covering a wall with a doorway in the center.
A young man with short, dark, curly hair and a nose piercing is wearing a black hoodie and standing inside a room with colorful wall art and shelves in the background.
A large mural on a building with colorful cartoon-style creatures of various shapes and sizes surrounding a slogan that reads 'A SPACE FOR EVERYONE', with visible reflections of buildings and trees in the glass surface.
Open industrial-style workspace with a long pink table, a computer monitor, a swivel chair, and scattered colorful rugs and a pink bean bag chair. Brick wall with art pieces and screens in the background.
Modern interior with a beige sofa, three screens displaying colorful digital art, a black and pink arcade game, and large windows with concrete pillars.
A colorful tram with graffiti art on its exterior, featuring various cartoonish characters and shapes, traveling on city tracks with modern buildings and a blue sky in the background.
NEXT PROJECT