Logo for Hotel Hagenda with the tagline "Escape the Ordinary" in stylized text on a dark background. 
Hotel Hacienda

A 64-room boutique hotel in the heart of Sydney, inviting guests to Escape the Ordinary. This transformation of the former Vibe Hotel reimagines the space as a vibrant oasis inspired by the colours, textures, and warmth of Tulum.

I developed a brand identity that captures the carefree spirit of the Mexican coastline, bold, welcoming, and full of life. From colour palette and typography to signage and collateral, every detail was designed to make guests feel at home, like part of the Hacienda family.

+ Merchandise

+ Social media

+ Print & digital collateral

+ Brand identity

+ Web design

+ Brand guide

Colorful mural of cacti and geometric shapes painted on the lower part of a dark building with a sign that reads 'Hotel Hacienda', featuring a staircase and brick pattern.
A modern black hotel building called Hotel Hacienda with colorful desert-themed mural artwork of cacti, pink mountains, and a hummingbird on the exterior wall. The building has glass balconies and is located on a street with a tree, bushes, and a street sign at sunset.
A cozy corner with a woven rattan peacock chair, orange and white cushion, small round woven ottoman, and a small side table with a potted succulent. The wall has colorful art posters and a large cactus print.
A modern living room with a dining area and seating arrangements, featuring rattan chairs, cushions, a small round table with potted plants, and art on the walls.
Design board for Hotel Hacienda branding featuring the primary logo with bold red and yellow text, a monogram with a stylized H, an embellished monogram with sunburst effect, a secondary logo with italicized red and yellow text, and the tagline 'Escape the Ordinary' in cursive font, all on a beige background.
A black hardcover book titled "Hotel Hacienda" with a subtitle "Escape the Ordinary" in yellow script. The book is positioned at an angle on a light grey surface.
Open color swatch book showing various shades and hues for painting or decorating.
Open brand guide or catalog displaying hotel logo designs, logos, and font samples for 'Hotel Hacienda' with instructions to 'Escape the Ordinary'.
Decorative vases and a potted cactus on wooden tables.
Indoor scene with a large cactus in a white planter, next to a wooden side table and a chair with a cushion, against beige tiled walls.
Bright dining room with a wooden table and white chairs, large windows, potted plant, artwork on the wall, and a white cabinet in the corner.
Colorful billboard promoting weekly themed nights at Hotel Hacienda, including Taco Tuesdays, Corporate Thursdays, Karaoke Friday, and Saturday Night Live, with illustrations and descriptions for each event.
Poster for 'Corporate Thursdays' event for bankers and finance folks at Hotel Hacienda, featuring vintage style illustration of a cheerful man in a suit with a top hat, holding a cane, on a green background.
Poster advertising Saturday Night Live with live music and band at Hotel Hacienda, showing a drawing of a man playing the trumpet with musical notes around him.
Two people wearing beige hoodies and shorts with hotel Hacienda branding. The back of the male's hoodie features a desert scene with cacti and a sunset, with the text "Hotel Hacienda" and "Escape the Ordinary." The front of the female's hoodie has a small sun graphic with the text "H" and "Hotel Hacienda" nearby.
Person holding a beige tote bag with a colorful desert scene and the text 'Hotel Hacienda' and 'Escape the Ordinary' printed on it.
A tray containing Mexican dishes including tacos with beef and pork, grilled quesadillas with cheese and cilantro, an avocado and cilantro sauce, two cups of black bean soup, two beef and pork tacos with sauce, and two quesadillas with green sauce.
A framed sign for Tacos Muchachos Mexican street food, with bottles of Cholula hot sauce in front. To the right, a three-tiered metal fruit stand holds green apples, strawberries, and yellow lemons. There's a woven basket and a cactus plant in the background.
Circular yellow shelf mounted on a tiled wall, holding bottles of Corona beer on the top shelf and various flavored sauces or drinks on the bottom shelf.
A clean, modern bar or café counter with three hanging pendant lights, decorative orange circular shelves behind the counter holding bottles and glasses, and a small display of snacks and fruit on the left side.
Modern dining area with white tables, patterned chairs, a brown cushioned bench, and a large green cactus in a corner near sliding glass doors.
Bright living room with a brown leather sofa, decorative pillows, a round coffee table with magazines, and an assortment of plants. It features large windows, white walls, and a modern, cozy decor style.
Collection of hotel branding materials including stickers, a letter, notepad, business card, and signs featuring desert and cactus illustrations, with a color scheme of green, yellow, orange, and black.
A bedroom with a white bed, light green pillows, two wicker lamps on side tables, colorful wall art with orange, red, blue, and yellow, and a canvas bag with a sun graphic hanging on the wall.
Outdoor patio setup with a round white table, two white chairs, a pink pitcher, two glasses, and a bowl of lemons, with a cactus garden against a dark gray brick wall.
Kitchen and living room area with white cabinets, a washing machine, a microwave, a drying rack, a cactus in a white pot, a large flat-screen TV, a beige armchair, a patterned ottoman, and colorful rugs.
Poster for Hotel Hacienda featuring desert scene with cacti, pink architectural arches, and a sunset or sunrise, with the text 'Escape the Ordinary'.
A promotional poster for Taco Tuesdays at Hotel Hacienda. Features a cartoon taco with a smiling face on a pink background, with text advertising the event and placeholder text.
A promotional poster for Karaoke Friday with a vintage-style illustration of a smiling woman singing into a headset microphone, standing next to a radio with musical notes around her, on an orange background. The poster features the headline "Karaoke Friday" in large red text, and the slogan "for people who love to sing" underneath. The bottom includes placeholder lorem ipsum text, and the venue details for Hotel Hacienda in Australia.
A pink poster with teal and white text that reads "Arty Wednesday for all the designers and creatives." It features a cartoon illustration of a person drawing at a desk with art supplies.
Illustration of a man with dark hair eating a taco, wearing a checkered shirt, making an OK hand gesture. The background features bold text that says 'Weekend Brunch' and a subtitle 'Bottomless beer or wine.' The bottom contains placeholder text and the hotel name 'Hotel Hacienda' with address and website information.
Bohemian living room with woven pouf, round cushion, patterned rug, and potted cacti on a wooden table.
Person holding a smartphone displaying a website or app page for Hotel Hacienda. The screen shows a header image of a cactus and desert scenery, with sections titled 'Exciting News,' 'New Room Designs,' 'Mouth Watering Menu,' and 'Riveting Events & Experience.' The background appears to be a cafe or lounge.
A promotional poster for Hotel Hacienda, featuring an image of a cactus and a person in a hat, with text announcing the hotel's renovation and new features, including new room designs, a mouth-watering menu, Mexico-inspired drinks, and riveting events and experiences.
Street-level view of a building with colorful cactus and desert-themed mural, including a large sun, geometric shapes, and a hummingbird.
Artist painting a colorful mural of cacti, a hummingbird, and a pink circular background on a building wall.
Colorful mural on the exterior wall of Hotel Hagenda, featuring pixelated stairs, cacti, flamingos, and geometric patterns.
Colorful mural of pink and orange abstract shapes on the side of a building with the number 179 above it.
A woman wearing a face mask, cap, and gloves spray painting graffiti on a city bus.
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