A digital graphic with ocean waves and foam, featuring the text 'WQA CONVENTION & EXPO 2025' and the WQA logo, along with slogans 'Innovate | Break Boundaries' and 'Brand Refresh' at the bottom. 
WQA EXPO

Created at Rivyl, the rebrand of the Water Quality Association Convention and Expo built on a recent refresh of the WQA master brand. The goal was to inject fresh energy and a youthful, engaging personality into the event identity, making it more dynamic and approachable for attendees.

I contributed to the brand and identity design, crafting a visual system that could be applied across event collateral, signage, digital assets, and promotional materials, giving the WQA Expo a vibrant, modern presence while maintaining alignment with the overarching master brand.

+ Merchandise

+ Event Signage

+ Social media

+ Targeted advertising

Event poster for WQA Convention & Expo 2025 with the theme 'Innovate Break Boundaries,' held from April 22-24 in Long Beach, California.

+ Logo design

+ Brand identity

+ Web design

+ Brand guide

Three colorful conference schedule posters for the WQA convention, displaying dates, times, and event details for April 2025.
Vertical banner for WQA Convention & Expo with a blue, yellow, and black color scheme. Text includes 'Innovate Break Boundaries,' event dates April 22-24, 2025, and location Long Beach, CA. Entrance directions to the convention center on main street, 50 meters away.
Laptop displaying a website for the WQA Convention & Expo 2025 and a separate informational poster about the conference, featuring topics such as education, expo, networking, registration, travel, and schedule, all on a gradient blue background.
Exhibition booth for the WQA Convention and Expo 2025, featuring signage with event details, a registration counter, and a large water-themed logo. The booth is decorated in teal, yellow, and black colors.
Conference attendees walking through an entrance arch at the WQA Convention & Expo, with a large schedule board for the event's programming displayed overhead.
A collage of nine promotional and event images for a conference in Long Beach, CA, with information about exhibitors, speakers, registration, networking, education, technology, and an entrance area with people and performers.
Instagram profile page for WQA Convention & Expo with event details and photos of the conference
Tri-fold informational brochure for Water Quality Association's 2025 conference and expo, featuring event schedule, registration details, and water-related imagery on a gradient background.
Stacked notebooks and pens with WQA logo on a colorful background
Three water quality event passes on black lanyards with hooks, featuring the words "Innovate Break Boundaries" and the name "John Doe," issued by WQA, against a gradient blue-green background.
Promotional materials for the WQA Convention & Expo held in Long Beach, California, from April 22-24, 2025, emphasizing water treatment professionals with phrases like 'Innovate Break Boundaries' and 'Where water treatment professionals must be!'
Smartphone displaying a Facebook post about the 2025 WQA Convention & Expo in Long Beach, California, scheduled for April 22-24, 2025, with promotional graphics and event details.
A blurred abstract background with gradient shades of green, blue, and white.
A digital graphic design slide with a turquoise background and a white border. On the left side, there is a section labeled 'Brand Icons Custom Icon Suite' with a brief description about icons for the WQA Convention & Expo. The right side features six circular icons with labels underneath, representing Education, Networking, Travel, Expo, Register, and Schedule, arranged in two rows of three.
Guide to WQA Convention and Expo logo options, including primary logo, stacked secondary logo, brandmark, extended logo for 2025, and a description of the logo suite on a teal background with text about its purpose and design principles.
A guide showing different color variations of the WQA Convention & Expo logos. The logos are displayed in five color styles: primary, two-tone, reversed, black & white, and black & white reversed, with different background colors for each style.
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