A group of diverse young people posing playfully outdoors in front of a modern building. 
Scape

Scape redefines student living, proving that being a student doesn’t mean compromising on quality.

For the Semester Campaign, we delivered a full brand refresh to revitalise Scape following the post-COVID lull. The goal was to inject boldness, freshness, and renewed energy into the brand, creating a distinctive identity that would resonate with students and strengthen recognition in key markets. The campaign, featured tram wraps, airport digital billboards, digital retargeting, and a full-page takeover of Pedestrian TV, among other placements, bringing the new Scape spirit to life across every touchpoint.

+ Merchandise

+ Social media

+ Print & digital collateral

+ Brand identity

+ Web design

+ Brand guide

Open magazine and brochure with images of Sydney, Australia, on a pink surface
A billboard advertisement for Scape Student Living shows a diverse group of young students smiling and walking outdoors, with text encouraging living, playing, and staying at an all-inclusive student housing community.
Bright pink tram with advertisements featuring diverse young people smiling and making peace signs, promoting inclusive student living with the website scare.com.au visible on the side.
A promotional banner for student living featuring a pink background, large white text, and photos of diverse students enjoying themselves outside a building.
A desktop computer displaying a news website with headlines, images of people and emergency vehicles, and advertisements, set on a wooden desk with a lamp, keyboard, mouse, and a potted plant nearby.
Open travel brochure featuring Sydney, with images of a bridge and waterfront, and a cover page highlighting student living in Sydney.
Open magazine on pink background showing images of Melbourne and a QR code.
Travel brochures for Australia, Brisbane, and Sydney on a pink surface.
Map showing various Scape properties in Melbourne, with locations marked by pink map pins, and a key indicating the types of properties and facilities.
A bus stop advertisement featuring a group of diverse young people talking and walking on a city sidewalk at dusk with a moving bus passing by. The advertisement reads "LIVE" and "scape Student Living."
An open brochure with colorful pages showing property information for cities in Australia, featuring a photograph of a group of young women in front of a building, set against a pink background.
Open brochure with a dark blue page that says 'Thank You' and provides contact information and social media links, and a colorful page showing four smiling women at a table with laptops.
Open magazine spread on pink background, showing a timeline infographic titled 'SCAPE TIMELINE' on the left page and a world map titled 'GLOBAL GROWTH' on the right page.
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