A woman holding an open magazine in front of her face, revealing her eyes and forehead. The magazine features a fashion photograph of a woman in a black dress. Text on the image reads, "A new way to stay where design style meets lifestyle," with smaller text saying, "Scape Living at Aurora," and the logo "scape" at the bottom. 
Scape Living

Scape Living expands on Scape’s mission to become the world’s best living company, evolving beyond student accommodation to create spaces for young professionals seeking flexible, design-led city living.

I was part of the core creative team responsible for building the brand and identity system from the ground up. This included developing a refined visual direction that balances sophistication with warmth, and rolling it out across every touchpoint, from marketing collateral and digital assets to signage, wayfinding, and environmental graphics.

The result is a cohesive, elevated brand experience that reflects Scape’s signature sense of community while introducing a new level of contemporary urban living.

+ Merchandise

+ Social media

+ Print & digital collateral

+ Brand identity

+ Signage

+ Brand guide

Two travelers at a hotel check-in counter with pink rolling suitcases, a large floral arrangement, and a wooden wall with a glowing letter S.
Modern hotel lobby with wooden walls, a reception desk, greenery, and seating area.
Blue tote bag with a large white letter 'S' and the words 'STAY ALL IN' and 'SCAPE LIVING AT AURORA' printed on it, placed on a light blue background.
Two navy blue sleep masks with the words "REST ALL IN" printed on them, placed on a light blue surface.
A hand holding a skincare product package with blueberries at the base, against a pink background.
A rolled-up blue yoga mat with white logo designs on it, placed on a pink surface.
A brown cylindrical container with a label that reads, 'As long as there is chocolate, there is happiness' and a background of blue and green leaves.
Open travel brochure with bold text 'ALL HERE, ALL INCLUDED, ALL YOURS' on a green leafy background, showing interior photos of rooms. Next to it, a woman in a black swimsuit and wide-brimmed hat relaxing by a pool, with overlay text 'YOUR PLACE IN THE CITY' and a smaller description.
Modern bathroom with white tiles, a round mirror, a white vessel sink on a black vanity, a toilet, and a glass-enclosed shower with a handheld showerhead and shelves.
Modern hotel room with a neatly made bed, dark wood nightstands, and sheer white curtains.
Modern studio apartment with large windows overlooking a city skyline, a bed with white linens and a dark blue headboard, a gray sectional sofa with a pillow, a round dining table, and a small potted plant on a wall shelf.
Modern living room with a large window, a cushioned window seat, a small dining table with two chairs, and a pegboard wall with floating shelves and decorative items.
Two outdoor sandwich boards with advertisements for Escape Living, featuring tropical and water themes, with large text promoting staying for a short or long term and enjoying the luxe life.
Brochure for Scape Living at Aurora featuring images of a rooftop pool, gym, lounge area, and interior rooms, with text promoting amenities, on-demand services, and location details.
A modern living room with two people: a woman with brown hair in white pajamas holding a glass and a man in a jacket sitting on a dark blue sofa looking at his phone. The room has large windows showing city skyline, a fireplace, decorative shelves, a patterned rug, and contemporary lighting fixtures with red and pink ambient lighting.
A digital presentation layout of an artwork collateral suite for 'scape,' including sections on branding, fonts, imagery, operations, sales, digital content, and sample artwork, with various templates and designs for branding and marketing materials.
Two acrylic table signs with promotional flyers, one with a blue water droplet theme titled 'Clean My Room' and the other with a leafy green plant theme titled 'Green My Room', set against a pink background.
Rooftop swimming pool area with lounge chairs, potted plants, and a city skyline including skyscrapers in the background, part of Melbourne Institute of Technology.
Modern living room and kitchen with city view, navy blue accent wall, white cabinetry, bar with white chairs, and a dark blue sectional sofa with round coffee tables.
Modern gym with treadmills, stationary bikes, and workout benches, featuring large windows and contemporary lighting.
Modern open-concept kitchen and dining area with pink chairs, a marble table, blue bar stools, and city skyline view
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