Logo for SKATE IQ featuring a stylized green circular icon with a slash through the center, set against a black background with abstract contour line patterns. 
SKATE IQ

Created at Rivyl, Skate IQ is a next-generation coaching system that combines traditional coaching principles with world-class mentorship. Founded by Tyler Stroud and 14-time X Games medallist Mitchie Brusco, Skate IQ is redefining coaching in non-traditional sports.

I worked on the brand and identity design, developing a bold and dynamic visual language that reflects the energy, innovation, and skill-driven nature of the program. The identity was applied across marketing collateral, digital platforms, and promotional materials to create a cohesive and recognisable brand presence for the global skate community.

+ Merchandise

+ Social media

+ Print & digital collateral

+ Logo design

+ Brand identity

+ Brand guide

Portrait of Mitchie Brusco, an X Games gold medalist, smiling in front of a gray brick wall, wearing a black baseball cap and black T-shirt.
A collection of skateboard decks with various graphics, including geometric designs, topographical patterns, and logos, primarily in black and green colors.
Black skateboard helmet with light green graphics and logo, featuring contour line design, against a black background.
A pair of black and gray skateboard knee pads with teal accents and adjustable straps, set against a black background.
Design guide page for Skate IQ brand logos, badges, and styles. Features primary, horizontal, stacked, and wordmark logos in green and white on a black background.
A skateboarder riding on a skate park ledge near the beach with the ocean in the background, overlaid with large white text reading 'WHO NEEDS TO KNOW'.
A branding guide with icons categorized into discipline, service, and contact icons on a black background. The icons depict a skate ramp, skatepark, stairs, online community, merchandise/equipment, private training, email, website, and phone.
Screenshots of an Instagram profile and posts for skateboarding brand Skate IQ, featuring skateboarding athletes, promotional graphics, and an athlete portrait. The profile displays 1,025 posts, 50,000 followers, and follows 1,612 accounts.
A skateboarding girl wearing a helmet performs a trick at a skatepark against a blue sky. The guide discusses design elements such as contour pattern guidelines, background and key feature uses, with visual examples of gradient fade and contour lines.
A skateboarding ramp at a park with a Mountain Dew skate logo, green and black colors, and a topographical pattern. Green trees and a blue sky are in the background.
Collection of black branded merchandise including a sweatshirt, two t-shirts, a cap, a keychain, and two stickers, all featuring green and white logos and designs related to SKATE IQ.
A promotional booth for SKATE IQ, a skateboard coaching platform, featuring branding banners, a large graphic of a skateboarder performing a trick, and a vertical flag with branding and demo information.
Skate IQ branding materials including a small deck of branded cards, a notebook with Skate IQ logo, a black pen, and a booklet with the logo and the words "Master Your Terrain" on a blue background.
Business cards for Mitchie Brusco and Tyler Stroud, placed over a messaging app window on a blue background
Billboard advertisement for SKATE IQ featuring a skateboarder in a skate park with trees in the background, with bold text that says 'FEAR IS THE THING YOU MUST BATTLE' and smaller text about skateboarding spirit and social media handles.
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