VARSITY GROUP ASIA logo with red and white text on a black background, featuring a grid of red plus signs and the tagline "Elevating property investment to new heights".
Varsity Group

Varsity Group Asia is a Singapore-based fund management company investing in high-growth real estate sectors across the Asia-Pacific, including student accommodation, education, healthcare, and technology-driven spaces.

I led the brand redesign, creating a modern, confident identity that reflects Varsity’s forward-thinking approach. The new visual language combines clean typography, a sophisticated colour palette, and precise graphic elements to convey professionalism and clarity. This system was applied across digital and print collateral, investor communications, and presentations, positioning Varsity as a trusted, progressive leader in the region.

+ Merchandise

+ Print & digital collateral

+ Brand identity

+ Brand guide

Outdoor billboard promoting Varsity with an image of people climbing a wall, and text that says, "ELEVATING PROPERTY INVESTMENT TO NEW HEIGHTS."
Sign on building reading 'VARSITY' with smaller text 'Group Asia - Fund Management' underneath
Flat lay of an office desk with Varsity Group Asia branding on documents, a black notebook with red elastic band, a wooden box, red and black grid papers, a pair of black glasses, and some black and red printed materials.
Black and white promotional materials for Varsity Group Asia, a real estate investment company, displayed on a red grid backdrop with a pair of black scissors, black binder clips, and a black envelope with the Varsity logo.
Business card on a wooden box with a gray background.
Office reception area with a white wall displaying the logo 'VARSITY GROUP ASIA - FUND MANAGEMENT' in black and red lettering.
A construction site with several cranes and building structures under development, framed by green trees, with a promotional banner in the foreground advertising Varsity with the tagline 'Elevating Property Investment to New Heights'.
Black varsity jacket with the word VARTSY and a red underline on the front and a small logo on the back.
A black umbrella with a red cross on it, featuring the Tesla logo, against a dark background.
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